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Mission Produce releases new best practices guide

Mission Produce has continued to support the management of its customers’ avocado sales programmes through the release of the AvocaDOs and DON’Ts ­– Quality Reference Guide.

The third edition in the AvocaDOs and DON’Ts series provides information about storage and handling techniques based on seasonality and origin of the fruit, as well as proper assessment practices for ripening and detailed descriptions of quality conditions.

“Avocado users are hungry for more information in order to capitalize on of one of the hottest commodities in the produce industry,” said Denise Junqueiro, Mission Produce’s director of marketing.

The guide also provides information on various quality concerns and candidly explains the different conditions of fruit, from checkerboarding to lenticel spotting, limb rub to ridging and everything in between.

“It’s a comprehensive guide we know quality assurance managers, buyers and produce professionals alike will find valuable and instrumental in supporting their avocado programme,” added Junqueiro.

The latest edition plays off the success of the Retail and Food Service versions released by Mission several months ago.

The best practice guides give customers and produce professionals tips and know-how from Mission’s staff, based on years of experience and attention to scientifically proven methods.

“With the rise in avocado consumption and the entry of more global sources, customers need access to proper handling practices for all origins and production cycles,” said Brent Scattini, vice president of sales and marketing. “This guide is a one-stop shop to gain that understanding.”

To support companies and producers with responsible practices, such as traceability. FGH International Agribusiness Consulting, works in partnership with first class real-time Agribusiness tracking solution, SourceTrace, developed by and for sector stakeholders from different supply chains such as sugar cane, palm oil, flowers, coffee, cocoas beef, etc..

This tool enables producers and processors not only to keep track of performance, but also to set realistic goals and to elaborate improvement plans for each stage of the journey to more sustainable production: close to and beyond certification/verification levels. SourceTrace creates greater visibility of the progress made over time by (non-)certified/verified producers. It allows to roadmap at every stage.

To find out more about our solutions or to share learnings to support suppliers on their journey to excellence, please feel free to contact us, FGH´s International Agribusiness, Latin America's leading Agribusiness Consulting firm

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